Rich Media Sales Tools for Comcast/Media One.
Online video is on the rise again for larger corporations. We’re seeing alot of requests for best practices, video standards and entire experiences built around “YouTube” type of implementations. Looking back in the “Web-Dev” time capsule, it reminds me alot of when the actual ability to serve video online through various MIME types (Quicktime, Windows Media, Real, etc.) was just getting off the ground…
MediaOne, one of the largest cable networks in the North-East U.S., was hot to utlize the latest and greatest of online video implementations for their sales force. – Developed as a localized application designed to run a web browser (and later online with better bandwidth), the RIA gave the MediaOne sales force the ability to present any one of 30+ Network videos to their customers to sell advertising. Each network video (Discover, A&E, TNT, SciFi, etc.) had a complete set of current demographic information, program schedules, network overviews and more…
MediaOne later became ATT Broadband and finally acquired by Comcast.
Today, with so many streamlined methods of hosting and accessing online video via YouTube, Vimeo, etc. and implementing this type of media, from a global perspective, is as compelling as ever.
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