HumanCode Studios™

HCS Archived Project: December 2002

Character creation with DreamWorks

As part of a national advertising campaign, Monster.com contracted the talents of the PDI DreamWorks animators in Glendale, California to create and animate computer generated versions of their trademark/brand hero, Trumpasaurus.

In order to make sure “Trump” was true to vision as he came to life, we flew to the DreamWorks studio to work closely with animators, color specialists, sound specialists, etc. to prepare for Trump’s premiere into commercial television advertising. The final production was re-purposed and integrated into Monster’s online experience as both promotional tool-sets as well as key visual elements for driving conversion to access key features of the site.