Building a Digital Brand – The HelloTeam Website
Rebrand, Refresh, Re-engage
HumanCode worked with HelloTeam, a powerful, easy-to-use platform combining performance management, employee engagement and workplace connectivity, to reimagine their digital assets and brand with the launch of a new website.
Some deliverables included a complete website redesign, branded image integrations and an updated digital style guide – including iconography, custom product illustrations, typography usage and a UI/UX pattern library provided for creators and authors to scale online content easily.
UI / UX Pattern Libraries
With a focus on developing HelloTeam product feature/functions. HumanCode delivered a scaleable page architecture supporting key engagement and customer contact opportunities – Leading with branded product illustrations, intuitive primary calls-to-action, above the fold product statistics and deep content page linking.
Mega-Menu Navigation
‘Mega menus (sometimes spelled “megamenus”) are a type of expandable menu in which many choices are displayed in a two-dimensional dropdown layout. They are an excellent design choice for accommodating a large number of options or for revealing lower-level site pages at a glance.’ ~NN/g
Re-architecting the HelloTeam website, we introduced newly designed navigation/menu system top down. Integrating product icons, product descriptions and real-time product announcements, the HelloTeam mega-menu system is is easy to scale, easy on the eyes and engaging.
Branded Product Screens
At the heart of every software application is the consumer interface. Often, for marketing, these are simple ‘screen grabs’ used to capture elements of interactivity. Taking these graphic elements a step further, HumanCode designed a branded system of HelloTeam illustrations effectively branding all of it’s software captures – Including elements of mobile, tablet and desktop device experiences.
